Running an online business has it challenges, and there is a constant battle with statistics to see how your busines is performing. There is an average of 68% of people who add items to their basket but never actually go through with their order. In this blog we are going to provide you with our top tips for e-commerce businesses.

Build Trust
Trust is the glue to success and if customers are able to humanise your products, they are more likely to buy from your business and trust you. Adding testimonials to your website will give them confidence as they can see that real people have used your brand before. Also using images with people in to sell your products will help give potential customers peace of mind.

Answer Questions
Whether you get questions through contact forms, social media or emails, responding to them as soon as you can will create a positive image for customers. If you use social media to sell your items, on Instagram for example and someone has left a comment, responding to this will not only reassure that customer but help with engagement too!

Make Customers Experience Hassle Free
As an incentive to get customers to order from your business again, they need to know that the process is simple and that they can do it in a matter of minutes. To help make it exciting for customers to return you could provide them with a coupon after they have placed their first order or if there is a loyalty scheme in place offer this to them.

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